Our Sales and Merchandising team is dedicated to delivering exceptional in-store execution through a combination of strategic planning and meticulous attention to detail.
Our focus includes:
- Dedicated Sales Team: A committed team of salespeople who drive performance and ensure optimal product placement.
- Merchandisers: Our stores benefit from both dedicated and roaming merchandisers who maintain product visibility and placement, ensuring that our principals’ products always receive prime positioning.
- Placement of POSM: We expertly manage the placement of point-of-sale materials (POSM) in stores to enhance product visibility and drive sales.
- Stock Management: Our team meticulously manages stock levels, ensuring that products are always available and well-presented.
- Order Collection: We efficiently collect orders, streamlining the process for our clients and ensuring a seamless supply chain.
- Price Flashers: We use price flashers to highlight promotional deals and discounts, attracting customer attention and boosting sales.
- Forward Share: We are committed to ensuring our principals receive the best forward share, strategically positioning their products for maximum visibility and impact.
Our Sales Team adheres to a national standard approach to in-store execution, ensuring consistency and excellence across all locations. National systems and controls are coordinated and communicated through DAJEE Head Office, providing a unified and effective strategy that drives success.
This comprehensive approach ensures that our sales and merchandising efforts are aligned with our clients’ goals, delivering exceptional results and fostering strong, long-lasting partnerships.


